Cinnamaldehyde is the compound responsible for the characteristic flavor and aroma of cinnamon and it a single aroma note compound. In the beverage industry, it is widely used to impart a warm, spicy, and sweet cinnamon profile. Popular in both alcoholic and non-alcoholic drinks, it is a key ingredient in beverages like cinnamon-flavored teas, coffees, liqueurs, and colas. Seasonal or festive drinks like hot apple cider or pumpkin spice lattes often contain cinnamaldehyde. Additionally, it can be found in certain craft sodas and energy drinks aiming for an exotic or spicy kick. Due to its potent flavor, it is typically used in small amounts, and it pairs well with flavors like apple, chocolate, and vanilla.